The Journal/Category: <span>Journal</span>
Category: Journal
What EU Regulation Is Actually Doing to Search and AI Visibility
The DMA changed EU results, the TDM opt-out is largely unenforceable, and visibility is now geographically fragmented for legal reasons no measurement tool accounts for.
12 min read
What Twenty Years of Algorithm Change Taught Me About What Survives
Every technique that works because of how a system is implemented has a short half-life. The proxy cycle, four things that never stopped working, and three…
11 min read
Core Updates Are Not Updates: Google’s Shift to Continuous Systems
A core update reassesses against unchanged criteria. Systems versus updates, why recovery is the wrong model, and why the industry keeps selling the legislative framing.
11 min read
Entity Resolution: What Google Knows About You That Keywords Never Captured
Four operations behind entity resolution, why prior probability makes a generic name a permanent tax, why rebrands fragment identity, and why PR outperforms content here.
11 min read
The Passage Is the Unit Now, Not the Page
Retrieval indexes fragments, not pages. The four dependencies that break a chunk, the modular section specified, the scissors test, and the homogenisation cost nobody admits.
10 min read
Does Schema Markup Help You Get Cited by AI? A Mechanism-Level Answer
JSON-LD sits in a script tag that text extraction discards before chunking. No direct citation effect, a real indirect one through entity resolution, and the redundancy…
10 min read
How to Measure AI Visibility Without Fooling Yourself
An experimental design for AI visibility: fixed prompt sets, control groups, the sample sizes actually required, and the first-party signals nobody sells you.
11 min read
Ranking and Being Cited Are Two Different Selection Processes
Ranking chooses a destination, citation chooses evidence. Four divergence patterns, why domain authority is attenuated at the deciding gate, and what that means for incumbents.
10 min read
How Retrieval Actually Selects Your Page for an AI Answer
Six gates decide whether you are cited, and content strategy addresses only one of them. What eliminates you at each stage, and which two you can…
11 min read
Vector Databases, Embeddings and Why Semantic Search Broke Keyword Thinking
Why cosine similarity cannot see depth, what chunking does to your page before anything is embedded, the reranking stage nobody mentions, and embedding drift nobody budgets…
12 min read