The Journal/Author: <span>Elizabeth Sramek</span>
Author: Elizabeth Sramek
How to Measure AI Visibility Without Fooling Yourself
An experimental design for AI visibility: fixed prompt sets, control groups, the sample sizes actually required, and the first-party signals nobody sells you.
11 min read
Ranking and Being Cited Are Two Different Selection Processes
Ranking chooses a destination, citation chooses evidence. Four divergence patterns, why domain authority is attenuated at the deciding gate, and what that means for incumbents.
10 min read
How Retrieval Actually Selects Your Page for an AI Answer
Six gates decide whether you are cited, and content strategy addresses only one of them. What eliminates you at each stage, and which two you can…
11 min read
Vector Databases, Embeddings and Why Semantic Search Broke Keyword Thinking
Why cosine similarity cannot see depth, what chunking does to your page before anything is embedded, the reranking stage nobody mentions, and embedding drift nobody budgets…
12 min read
Why AI Visibility Tools Disagree With Each Other
A methodology audit of AI visibility measurement. Invented prompt sets, unweighted samples, no confidence intervals, and an instrument that changes without notice.
13 min read
ChatGPT Is Not an LLM: Models, Agents and Systems, Precisely Defined
ChatGPT is a system containing a model, not a model. The seven layers around it, where each one fails, and why misattributing behaviour to the model…
13 min read
Download My 2 Claude Code Frontend Design Skills – Kill AI Slop
Every AI-designed website looks the same now. So I wrote the rules down – Elizabeth Sramek Somewhere around the point “vibe coding” stopped being a joke…
5 min read
The Hard Technical Reality of Generative Engine Optimization (GEO)
The marketing landscape has a predictable lifecycle. Whenever a tectonic shift occurs in technology, a wave of rebranding follows closely behind. Right now, we are witnessing…
6 min read